With the rise of the new middle class and the deepening of China's fashion process, the strategic goals of China's beauty industry have also begun to shift towards the younger generation. The new generation of end customers have higher pursuits and deeper understanding of lifestyle. They pursue quality and brand charm. Therefore, the demand for fashion sense and scientific research ability in the beauty industry is also increasing. In this trend, it promotes deeper cooperation between Luo Lifen Holdings, China National Chemical Industry Research Institute, and Yaoshi Xinghui Group.

LuoLifen Holdings has established a strategic partnership with China National Institute of Daily Chemical Research with strong R&D and innovation capabilities, working together to build a professional cosmetics enterprise that is technological, standardized, standardized, and exemplary. Together, we strive to promote the development of the beauty industry towards positive health and standardization.

Luo Lifen Holdings and China National Institute of Daily Chemical Research jointly established a professional cosmetics efficacy evaluation joint laboratory, becoming a third-party product efficacy evaluation and certification organization, and participating in the drafting of four national standards for cosmetics testing methods.