Luo Lifen KY (6666) will cooperate with the public underwriting before its initial listing to issue 4800 new shares for cash capital increase, of which 3455 will be auctioned through bidding. Starting today (30th), bidding will be conducted with a minimum bid of NT $110. The bidding will open on November 5th and is expected to be listed on November 19th.

Luo Lifen has three facial care product brands, "Gelin Ruo", "Saint Denis", and "Dionyse". With a distributor operation model, the products are marketed through over 50 distributors in mainland China, covering 30 provinces and cities including Shaanxi, Hangzhou, Shenzhen, Yunnan, and Changchun, with over 3200 end sales points and a penetration rate of nearly 20%.

Luo Lifen holds three national investment promotion conferences every year, and will release investment promotion information at the dealer briefing in advance, fully preparing for the invitation of the national investment promotion conference. It is expected that in each national investment promotion conference, thousands of beauty SPA club directors from various provinces and cities will sign purchase plans with their local distributors and prepay product payments.

The investment promotion conference for the second half of this year was held in Xiamen on October 28th, targeting distributors and terminal SPA beauty salon directors. It is estimated that 1200 beauty SPA salon directors attended the event, creating a turnover of NT $400 million for Luo Lifen.

Faced with the transformation of consumer shopping patterns, Luo Lifen has also opened up online shopping sales channels, using Luo Lifen's WeChat mini program as the entrance for consumers. Through precise big data marketing, focusing on service upgrades based on user needs, achieving brand trust and ultimately monetizing fans, and converting them into actual sales revenue.